They embody pampering, getting away from all of it, enjoying a secure, hassle-free, relaxing experience with a wide range of activities, having an opportunity to make friends, partaking of a learning experience, spending time with family, and receiving good value for the money. The main sources of knowledge for planning and buying a cruise are associates and relatives, travel agencies, cruise lines, and the Internet. Because solely 15 % of the North American population has taken a cruise and planning and buying is a fancy task, particularly for first-time cruisers, travel agencies and cruise traces play a central role in…